Picking the Perfect Restaurant Location
Struggling to find the perfect location for your restaurant? When it comes to picking the right spot, the phrase “location, location, location” really comes into play. There are many factors to consider when choosing a property, and we are here to help you out. Here are some tips to help guide you into picking the best location for your restaurant.
Before choosing a property, make sure your cuisine and cost fit the needs and wants of the locals. Look into the demographics — like age and income — to see if they match your restaurant’s target market. According to Upserve, contacting the local Department of Commerce is an easy way to get the statistics, such as census data, about the area you're looking into. Having this information allows you to narrow down your options and helps you find a place that will better fit your needs.
Accessibility & Parking
Easy access and parking are essential factors to consider when looking at locations. Based on research conducted by the K&E Flatwork, an adequate amount of parking results in a boost of positive branding and implies that your business has smart management. An increase in accessibility also allows more customers to visit your business. Many restaurants choose locations by local hotspots because the accessibility and parking structures are already in place.
When choosing a space, you want a spot that everyone can see. Spend the day around the location to see what the car and foot traffic is like to determine if enough people will look at your restaurant. According to The Restaurant Times, customers are more likely to choose an eatery with a storefront location over one hidden in small back streets. Many restaurant owners look at downtown areas to open their businesses because they offer a higher level of visibility.
Know Your Neighbors
Our last tip is to keep your competition in consideration before signing the dotted line. The surrounding businesses can tell you a lot about the area and local consumers. How well are they doing? How much are people spending on their food? Is there a need for your business, or is the local market oversaturated? Once you survey the area and answer those questions, determine if your business can compete with the established ones, and then find ways to make your restaurant stand out.
Let us help you find a place that checks all the boxes! Contact us through the form on our home page, and we’ll be happy to help you find the perfect location for your restaurant.