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Make Parking a Priority

Think you found the perfect location for your business? Before you sign that dotted line, make sure you don’t overlook the parking. Inadequate parking can be a deal-breaker for your business and should be an essential consideration when choosing a location. Here are some of the benefits of putting parking at the top of your priority list!


Positive Branding

Believe it or not, a parking lot can contribute a lot to your company’s brand image. The amount of parking will be a significant factor in how people speak about a company. According to K&E Flatwork, consumers are more likely to talk favorably about a company if they’re satisfied with the parking arrangements. Customers form assumptions about the management and professionalism based on the accommodations they have for them.


Parking is the first experience a client has at a business, and if they have a positive experience, they will speak highly of the location. Word of mouth is a powerful marketing tool and contributes to an increase in new customers. If the parking situation is satisfactory, people will see the owners and managers as mindful and considerate of their consumers’ needs.


Increase Your Bottom Line

Not only can it contribute to overall branding, but it can also help increase the revenue of brick-and-mortar retailers and commercial establishments. The bigger the lot, the more foot traffic it will allow. In an article by Get My Parking, they said that daily sales increase because more people will be able to conveniently park and enter your facility. When consumers compare companies and services, parking convenience is a factor that can sway them to choose your business over others.


If you are looking to invest or find a commercial property, we can make the process easier. Contact us through the form on our home page, and we’ll help you find the best location (with the best parking) for your business.